Brand & identity

A logo is the smallest part of a brand. The system around it is what people remember.

Identity is everything your brand does on repeat. Let me walk you through how we build it, from the first hello to the files your team will use for years. Tools and people included.

It starts with a conversation, not a moodboard

You show me where the brand is now and where it needs to go. If something already exists, I audit it honestly: what to keep, what to retire, what is quietly working against you.

We agree the scope in plain language and book the kickoff. No moodboard theatre before we understand the actual problem.

KitA real callBrand auditShared doc

Finding the visual territory

Before I draw anything, we agree a direction. I map the visual language of your category, spot the cliches everyone leans on, and stake out a look that is unmistakably yours.

KitMoodboardsFigJamReference audit

Logos & marks: the signature, not the whole story

I design the core mark and wordmark, then the responsive variants: the version for a billboard and the one that still reads at sixteen pixels. A logo is a signature, not the entire brand.

a logo you have to explain is a logo you have to redo

KitFigmaIllustratorResponsive set

Identity systems: type, colour and the rules between them

Now it becomes a system: typography, colour, layout, iconography and imagery, chosen so they work together and hold up across every format.

This is where typography does the heavy lifting. The right typeface makes everything you make afterwards feel considered.

KitType licensingColour systemLayout grids

Packaging that survives the shelf

If your product lives in the real world, packaging is where the brand meets a hand. I design it with proper dielines and print specs, and work with your printer so what ships matches what we approved.

KitDielinesPrint specsMockups

Guidelines your team can actually follow

A brand only stays consistent if people can use it without you in the room. You get guidelines written to be followed, not admired: clear rules, real examples, and templates for the things you make most.

KitBrand bookAsset libraryTemplates

You leave with a brand, not just a logo

An organised logo suite, the full identity system, guidelines and working templates, plus me on call while your team gets comfortable using it.

You keepLogo suiteGuidelinesTemplates

Recognise your project somewhere in there?
The first hello costs nothing.

Start the conversation

Before you ask

What is the difference between a logo and an identity system?

A logo is one mark. An identity system is everything around it: type, colour, layout and imagery, plus the rules that keep them consistent, so your brand looks like itself everywhere.

Do you handle packaging and print production?

Yes. I design packaging with proper dielines and print specs, and work directly with your printer or a production partner so the final product matches what we approved.

Will I get files my team can actually use?

You get an organised logo suite, brand guidelines and ready-to-use templates, plus me on call while your team gets up to speed.