In every meeting, sooner or later, someone asks:

What aboutGian?

A studio led by
Gianluca Simonelli,
Creative & Marketing Consultant.

Creative innovation across brand, product, technology and all media. An exploratory methodology, a specialised crew, and what a true fast turnaround looks like. Discover more

Get in contact
Brands?Identities?Packaging?Websites?Web apps?E-commerce?AI agents?Automations?Films?Motion?Campaigns?Electronics?Sensors?Installations?Prototypes?Products?Brands?Identities?Packaging?Websites?Web apps?E-commerce?AI agents?Automations?Films?Motion?Campaigns?Electronics?Sensors?Installations?Prototypes?Products?

Italian. I started as a designer and grew into art director and creative marketer, then followed curiosity into product design and deep into hardware and software engineering. Along the way I founded ventures across the creative world: agencies, labs, products, communities. Fifteen years of trustworthy, transparent client relationships and an honest drive for quality, daily, anywhere in the world.

that's me
MeMore about me
Somewhere along the way I stopped being a designer, an agency, a founder, and became something the market doesn't have a clean word for. The closest word is a question: What about Gian?
G. Simonelli
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I build ideas that live: brands, products, and experiences that connect creativity with purpose. As a creative entrepreneur, I've launched agencies, designed products, and turned passion projects into businesses. Design is how I think, experiment, and bring imagination into the real world. Enjoy the journey.

the studio
The studioMeet my studio
the crew
The crewMeet my crew

A unique methodology, driven by curiosity and madness.

In a world that evolves daily (new trends, tools and technologies), you don't only need curiosity, but someone brave enough to re-question the whole system. Optimisation after optimisation. The kind of flexibility you won't find in an established agency. Our curiosity gets us in early: every advance in technology, every new AI model, new application and new piece of hardware, so your project rides the front edge, not last year's playbook.

  • 01I sit next to you in the decisions. A partner, not a supplier.
  • 02I orchestrate my specialised crew.
  • 03A fast reactor: from problem to built while the idea is still warm.
  • 04Brand, product, film, software, hardware. One mind across all of it.

Everything creative work touches.

Strategy & creative direction

  • Positioning
  • Brand strategy
  • Concept
  • Art direction
  • Naming

Brand & identity

  • Identity systems
  • Logos & marks
  • Packaging
  • Guidelines
  • Typography

Web & product

  • UX/UI
  • Design systems
  • Shopify
  • Webflow
  • WordPress
  • React

Software & AI

  • Web apps
  • Automations
  • AI agents
  • LLM integration
  • Custom tooling

Hardware & interactive

  • Electronics
  • Sensors / IoT
  • Installations
  • Prototyping
  • 3D print

Film, motion & marketing

  • Direction
  • Motion
  • 3D
  • Photography
  • Campaigns
  • Sound

Fifteen years, more than a thousand projects, seven countries. A selection of the names that have trusted the work.

datamars coop deagostini sisal zambon allflex giacomini scr milkline medinova legend trading grace technologies datavaluepeople equidam logi edutones olos retorto labaco masd waanzinnig

Industries

  • Beauty & Cosmetics
  • Supplements & Beverages
  • Smart farming & Food chain
  • Fintech, Banking, Trading
  • IT & Technologies
  • Consumer products
  • Kids & Games

Markets

  • Italy
  • Netherlands
  • Spain
  • China
  • UK
  • US
  • UAE
0yrs
of practice
0
ventures founded
0+
projects shipped
0
markets served
0
industries
AllflexBuvaCOOPCuteIDDatamarsDatavaluepeopleDDMDeAgostiniEdutonesEquidamEticHubEuroacqueFillpharmaFinepharmaFinvisorFlashwireGiacominiHOLAInca OrchidsInstavalKids WorldwideKYŌL’ABACOLegend TradingLogi AppLUMC HospitalLUXORAMedinovaMerckMiamoMike MaricMilklineMunicipalities · IT & UKNOONIOlosPablo FariasRedboneReliantRetortoRobin RadarRosca ScarlatoSchwarzkopfSCRSisalSKY ArteSosushiSparkling SocietyStedinTheWatchShopperTreasure BoxTreehouseValentina MontanucciVanzadelhoffWaanzinnigWebristleWellaXNOOVAZestOne

…and the ones under NDA, who you'll meet over coffee.

Selected work,
in confidence.

Most of my work is confidential, and the best of it is bespoke. Tell me where you're headed and I'll walk you through the cases that matter to you, privately.

Ventures

Still running

Vitalforce Creativesvitalforcecreatives.com
Creative agency for supplements & cosmetics · Founder & Managing Director

Design services for the supplements and cosmetics industry. Part of the Vitalforce Group, partnered with manufacturers and fulfilment: a top-notch provider embedded straight into the industry's supply chain.

TOFKAPtofkap.com
Community space & creative cowork, Rotterdam · Founder & Director

Filled with music and arts: home of pitches, talks, PowerPoint parties and the cultural and creative life of Rotterdam.

FindyourCablefindyourcable.com
Digital product · Founder

A catalogue of cables and connections with detailed information on every one of them, routing users to the right shop or reseller through affiliate systems.

Earlier chapters

Protobureauuntil 2023
IoT prototyping lab · Founder

Custom inventions for shops and the arts: tech and data brought into offline markets, interactive installations included.

Hohum Labuntil 2021
Music tech · Founder

Unconventional music gear and instruments: custom builds, experimental audio tech, and an online shop.

Barbabluuntil 2014
Creative agency, Italy · Founder

The first agency: advertising for print and TV, where it all started.

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