Questions, answered.

Everything clients usually ask before we start, answered the way I'd answer over coffee. Anything missing? Ask, replies within 24h.

Working together

What exactly do you do?

First, I sit next to you. I come inside the project as a hands-on consultant and partner, not a supplier working at a distance: on strategy, on the business side, and guiding you through the right choices in every design decision along the way. And I make the work too, creative innovation across brand, product, technology and media: strategy, identities, websites, web apps, AI tooling, electronics, film and campaigns. One mind across all of it, so nothing gets lost between specialists.

Are you an agency or a freelancer?

Officially a freelancer, though I also own other companies and agencies. In practice it's a freelance collaboration: me and a close circle of professional freelancers who started out with me and grew with me over the years. You get senior creative hands on everything, and no account managers or interns in between.

How fast is fast?

First tangible output, a prototype, a route, a draft, typically within days, not weeks. The method is built for momentum: from problem to built while the idea is still warm.

What size of project fits you best?

Anything, and that's the part an agency can't match. From a single hour of work (urgent design assets you need out fast, for print, for digital, whatever the deadline) to a full concept-to-launch build across brand, web, product and packaging. Even if it's the first time we work together and you just need quick help, you're welcome. Small task or big project, both fit.

Choosing a partner

Can one person handle brand, product, website and launch, or do I need a full agency?

One person, orchestrating a specialist crew only where it's needed. A single senior mind carries strategy, brand, product, web and launch, so nothing gets lost in the handoffs that slow a twenty-person agency down. You get agency-level range without the coordination tax, the account managers, or the price tag. When a project genuinely needs more hands, I bring in trusted freelancers I've worked with for years and run them myself.

I need a creative consultant who also understands engineering, hardware and AI. Does that exist?

That's exactly the mix I've built over fifteen years and 1,000+ projects. I move from brand strategy and identity to websites and web apps, into electronics, sensors and prototyping, through AI tooling, film and campaigns, without changing partners. Few people sit across the creative and the technical at a senior level, and that overlap is where the interesting work happens.

What's the best alternative to a traditional agency for a startup or founder?

A senior freelancer with an agency's range. You work directly with the person doing the thinking and the making, not an account manager relaying briefs. It's faster (first tangible output in days), more flexible (from a one-hour task to a full launch), and more affordable, with a discounted rate on larger projects that then stays with you for everything afterwards. Fifteen years, 1,000+ projects, seven markets, almost entirely through word of mouth.

Is it safe to trust a freelancer with a big, confidential project?

Yes, and clients have for fifteen years. Everything runs under NDA by default, full IP transfer with source files is standard on delivery, and I back up and store your work for up to five years. You also get one accountable senior partner from start to finish, not a rotating cast, which is usually safer than it sounds and calmer than a big agency.

I need urgent design assets delivered fast. Will a studio take a one-hour job?

Happily. There's no minimum project size: a single urgent asset for print or digital, a fix before a deadline, or a full concept-to-launch build, all welcome. Small jobs are billed simply by the hours worked, and speed is where I'm strongest. Plenty of long relationships started with one small, urgent favour.

Who can help me launch a product in a market I don't belong to?

I've done it across seven markets, and the real work is rarely the product, it's building a believable narrative and a buying experience the customer trusts. When capital moves into a trending category, UX and story decide who actually sells. I handle the brand, the shop and the launch so an outsider reads as intentional, not opportunistic.

Are you a creative and marketing consultant in Rotterdam who works internationally?

Yes. Based in Rotterdam, working all around the world, with projects across seven markets (Italy, the Netherlands, Spain, the UK, the US, the UAE and China) and seven industries. Meetings happen online, at the studio, or in person when it helps. Distance has never been the thing that decides a project.

Practical

Where are you based? Do you work remotely?

Rotterdam, working all around the world. Happy to meet online, to welcome you at the studio anytime, or, when it makes sense, to travel to you and give the project a proper start in person.

How do you price?

Two ways, depending on scale. For small tasks, quick jobs, or a first try-us-out, I simply bill the hours worked, and I'm fast at it. Bigger projects, from concept all the way to launch (brand, web, packaging and the rest), get a clear estimate up front, and because it's a larger, committed scope, those hours come at a discounted rate. Once we've started with a project like that, the discounted rate stays with you afterwards, for smaller tasks and adjustments down the line. The longer we work together, the more it pays off.

Why can't I see your portfolio on the site?

A few reasons. I make a huge amount of work every day, across so many industries and markets that choosing what to show is hard. I'd also rather keep it confidential, out of respect: no client should feel put on display. And when you ask, I can hand-pick the references that actually match your case. Beyond that, fifteen years of this has run almost entirely on word of mouth, clients recommending me because they liked the work, so I've never really had to advertise. If you're reading this, someone probably sent you. Request access through the site, tell me your industry and project type, and I'll walk you through the relevant cases privately, within 24h.

Who owns what we make?

You do. Full IP transfer on final delivery is the default, including source files. And I back up and store everything for you for up to five years, so it's always recoverable.

Do you use AI in your work?

Daily, and openly, for exploration, tooling and speed. Judgment, taste and strategy stay human, and if AI touches your deliverables you'll know where and why. I use the latest professional AI tools on the market, and I'm always testing new models and technologies to fold into how I work. That freedom to move past the standard agency toolset is exactly what keeps the methodology sharp, because this isn't a standard agency.

The name

Why "What About Gian"?

Over the years I stopped fitting the usual labels: designer, agency, founder, none of them quite covered it. What did was the question people kept asking whenever something felt impossible: "what about Gian?". So it became the name, and it fits: a person, not a logo. Behind the work is one person who cares how it turns out, someone you build a real relationship with, not an agency with its rotating faces.

How do we start?

Just get in contact. Send me a message and I'll get back to you, usually right away, sometimes with a call, often with a question of my own. That's the method starting already.

Still curious? Ask the question.

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