Strategy & creative direction

Direction before decoration.

Positioning, narrative and a plan that ties it together, so every decision after it has a reason and pulls the same way.

15–30hrs

of strategy, research and workshops together.

3

strategic pillars every campaign is built on.

5days

to a strategy you can act on.

100%

yours: positioning, messaging, a one-page strategy and creative direction.

Creativity without a strategy is just decoration. With one, it's a tool that works.

Gian

How it goes

We dig inBusiness, audience, competitors, and the problem actually worth solving.
Kickoff
We find the angleThe one position only you can own, made sharp.
Positioning
We shape the storyNarrative, messaging and the pillars every campaign is built on.
Narrative
We set directionCreative direction and a one-page plan your team runs with.
Handover

Tools of the trade

FigJam Miro Notion Keynote Google Slides GA4

Thinking, together. Not a deck dropped off.

No jargon, no theatre.
We work it out side by side until the plan is obviously right.

Know where you're headed?
The first hello costs nothing.

Start your strategy

Before you ask

What do I actually get?

A clear positioning, messaging pillars, a one-page strategy and creative direction any team can pick up and run with.

How long does it take?

Fifteen to thirty hours over a week or two, with a strategy you can act on in about five days.

Do you run workshops?

Yes. We work it out together in short, focused sessions, remote or in Rotterdam, so the strategy is owned, not imposed.

Can you brief my existing team?

Absolutely. The direction is written to be handed off, and I'll brief your designers, writers or agency directly.