Brand & identity

The logo is the keystone.

Get the mark right and every layout after it looks inevitable. Timeless by design, not by luck, the type, the colour and the rules, built to still feel right in ten years.

20–40hrs

of design work, meetings included.

2–3

concepts to react to, then multiple fine-tuning rounds.

7days

to your first delivery.

100%

yours: source files, organised assets, a minimal brand-book and style sheets to feed your AI tools.

A great logo isn't decoration. It's the one thing a brand can't afford to get wrong.

Gian

How it goes

We talk, I auditWhere the brand is, where it's going, and what's worth keeping.
Day one
We pick a directionTwo or three visual territories to react to. You pick yours.
Expect 2–3 routes
I design the markDraft, refine and lock the logo, plus the full responsive set.
Multiple rounds
System & handoverType, colour, guidelines, templates, organised assets, AI-ready style sheets, source files.
Assets + full IP

Tools of the trade

Adobe Illustrator Photoshop Sketch Figma Glyphs After Effects

Built beside you. Never handed over.

No brief thrown over a wall, no files left in a folder.
I stay in the room until the mark is unmistakably yours.

Ready to make your mark?
The first hello costs nothing.

Start building your brand

Before you ask

What do I actually get?

An organised logo suite and identity system, a minimal brand-book, working templates and organised asset files, with editable source files and full IP transfer. Yours to keep and grow.

How long does it take?

Twenty to forty hours of design work, meetings included, with a first delivery in about seven days. Bigger systems run longer, and you'll have a clear timeline before we start.

Just a logo, or the whole system?

Either. The logo is the keystone; the system is what keeps it consistent everywhere. Most brands are best served by both.

Can I use the brand with AI tools?

Yes. You get organised assets and style sheets built to feed your favourite AI models, so you can generate on-brand images, copy and digital pieces that stay consistent with the identity.

Can my team use it without you?

Yes. Guidelines are written to be followed, not admired, with ready-made templates for the things you make most, and I'm on call while everyone settles in.